Bruce talks to MHD Supply Chain Magazine about our upward trajectory and progress
HUBTEX Australia CEO Bruce Peatman recently spoke to MHD Supply Chain Magazine about our upward trajectory and progress when it comes to supporting our customers’ Narrow Aisle needs and providing them with Long Load Solutions for handling bulky goods.
For over 25 years, HUBTEX Australia has been delivering tailor-made solutions to the Materials Handling industry. We are distributors for global leading brands including the world-class HUBTEX range of Multidirectional Forklifts, Bendi Narrow Aisle Forklifts, Systraplan Automated Storage Systems and Hoppecke Batteries.
Being a leading supplier of Multidirectional Forklifts and Sideloader Fork Trucks means we are in a unique position to tackle challenges around carrying and handling Long Load products in Narrow Aisles safely and efficiently.
“We’re not competing with other Forklift companies – we serve a niche market for someone who wants to maximise their storage capacity.”
When speaking to MHD Supply Chain Magazine, Bruce said: “The niche was to offer a machine that was a safer alternative to the way people were working with long products. Our machines can drive in all directions. We can unload a pack of timber off a truck, drive through a normal roller door into a factory and store that pack of timber in racks in a guided aisle. If you’re handling long products in Narrow Aisles, that’s the machinery that we provide.
“For example, we have the Bendi Forklift, which is great for handling pallets in Very Narrow Aisles. When you’re talking Narrow Aisles and space saving, that’s where we come in. We’re not competing with other Forklift companies – we serve a niche market for someone who wants to maximise their storage capacity. Everything is based around that Narrow Aisle philosophy.
“A company who we’ve dealt with for quite a few years have experienced phenomenal growth and they have a real need to automate at some point. In the meantime, they need to store more product and they’re looking at their storage density and how to improve it. They’ve worked out that per square metre, they can double their storage space by using our equipment – high bay racking, Narrow Aisles, and store the product with that. That will create 100 per cent more storage capacity.
“It’s something we’re proud of, and we never rest in trying to keep it going and improve it. We want to keep growing, providing a good service to our customers so that when it comes down to buying new equipment, we’re the first port of call. We’ve always carried a lot more spare parts than other dealers and we carry them as close to the machines as we possibly can.”
Future plans for HUBTEX Australia
Bruce added: “New Zealand is a market that we already service, but we would love to be positioned there in our own right. Also, we have Asia on our doorsteps and there’s every possibility that we can service Asia from our base in Australia.
“It’s a huge market that’s under-supplied at the moment in terms of Multidirectional Sideloaders and we think that this could be a good regional headquarters that we run the Asian operations from.”
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